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MessagePosté le: Lun 19 Juin - 18:44 (2017)    Sujet du message: Digitaldekararusalespromotionkiso Sendenkaigimarketinngsens Répondre en citant



この1冊で現代のセールスプロモーションの基礎と最先端がわかる!

生活者の購買導線が可視化され、データ化される時代における
セールスプロモーションのあり方をまとめ、
売りの現場に必要な基礎知識と情報を体系化した
新しい時代のセールスプロモーションの教科書です!


【目次】

はじめに セールスプロモーションはデジタルでどう変わるか
第1章 セールスプロモーションとはなにか?:その役割、特徴、効果
第2章 セールスプロモーションの企画立案戦略
第3章 流通・小売のセールスプロモーションを知る(関連概念と理論の整理)
第4章 デジタル時代のセールスプロモーション事例:サントリー「角瓶」
第5章 売り場づくりのノウハウ
第6章 SPの効果測定(成果の指標と効果予測)
第7章 デジタルで販促手法はどのように変化したか
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Details:
rank:
price: $10.01
bound: 317 pages
publisher: sendenkaigi (February 27, 2017)
lang: Japanese
asin: B06XBXB25L
isbn:
weight:
filesize: 16284 KB



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